Simon Fashion Now Tour Stops in San Diego

Tuesday, September 16, 2008, 11:56 —by News Gal

Mark your calendar: October 24-25, 2008 is the Simon Fashion Now event at Fashion Valley shopping plaza.

The touring Simon Fashion Now event features two days of runway shows, beauty stations, in-store events, and exclusive sales to tempt even the most jaded fashionista. Center Court at Fashion Valley will be transformed by Smith & Hawken where interactive Simon “Style Stops” will offer makeup demonstrations by Sephora and others.

And, hosted by celebrity stylist Robert Verdi and Project Runway winner Christian Siriano, the event will highlight Fashion Valley’s newest retailers as well as old favorite stores such as Betsey Johnson and Macy’s.

Fashion Now Lineup

Friday, October 24: 7pm – Luxury Runway Fashion Show
Robert Verdi presents the opening night runway fashion show featuring such retailers as: Betsey Johnson, CH Carolina Herrera, Custo Barcelona, Henri Bendel, Jimmy Choo, Just Cavalli, M. Missoni, Tory Burch. On Simon Fashion Now Stage at River Plaza.
Saturday, October 24: All Day

Saturday, October 25: All Day on the Runway
2pm: Robert Verdi hosts a special runway fashion show featuring styles from: Arden B. Jewel, Banana Republic, Cache, Guess, Lilly Pulitzer, Max Studio. On Simon Fashion Now Stage.
2:30pm: Robert Verdi autograph session at Simon Fashion Now Stage.
4:00pm: “Project Runway” wining celebrity host Christian Siriano presents a special runway fashion show featuring: Betsey Johnson, CH Carolina Herrera, Custo Barcelona, Henri Bendel, Jimmy Choo, Just Cavalli, M. Missoni, Tory Burch. On Simon Fashion Now Stage.
4:30pm: Christian Siriano autograph session at Simon Fashion Now Stage.
5:00pm: Macy’s Runway Fashion Show featuring this season’s best looks presented by Macy’s. On Simon Fashion Now Stage.

Now that San Diego Fashion Week is postponed until 2009, Simon Fashion Now is all the buzz in the booming San Diego fashion scene.

The Fashion Valley Mall website only lists the store directory, but there’s a cool article about the new stores at Fashion Valley here. And, you can get more info on Simon Fashion Now San Diego event at Simon.com.

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