Jack Macpherson, 69 of La Jolla

From the LA Times:

[Macpherson]… earned a permanent niche in the history of Southern California beach culture, thanks to the loosely organized group of surfers and other beach-area denizens that he co-founded in the early 1960s — a crew whose logo was an abstract rendering of a mushroom cloud and whose name became synonymous with “huge beer orgies.”

Macpherson was the Mac in the Mac Meda Destruction Company, the party-loving “underground society” immortalized in “The Pump House Gang,” Tom Wolfe’s famous chronicle of the teenage surfers who hung out at Windansea Beach in La Jolla….

…A Hawaiian-style “paddle out” in Macpherson’s honor will be held at noon Dec. 10 at Windansea beach.

Sounds like he was quite a character.  Condolences to his famiy.

• More about  Mac Meda Destruction Company
• and a photo of the Mac Meda logo
• and little bit about Tom Wolfe here.